I like statistics. Not in a math nerd, let's break out the Chi-squared test, and analyze this data set, but in a general, are we trending up or are we trending down? sort of way. When I pop into my blogger dashboard, the number of page views are there, staring me in the face, big as life. Pageviews, Number of Posts, Number of followers. They're begging to be looked into, and, yes, I give in, far too much.
And I'm honestly puzzled by what I see. This is because, I suppose, I don't have GoogleAnalytics, which, if I were really serious about blogging and branding and building an audience, I'd load up, because it would tell me all kinds of cool stuff about whose coming, who's going, from where and to where, how long you're staying, etc. Instead, I get the generic list, which shows page views, referring sites, and audience.
I always like looking at that little world map (I've always been a sucker for maps; back on one of my first trips to Boston back in late 80s, I was super-excited to find a Rand McNally store, where I purchased a map of Europe—featuring Re-unified Germany! I loved it. Ahem, I digress.). It shows, with lovely green-shaded countries, where your audience is coming from. You know this, of course. It often reveals fun and interesting things. For example, last week I popped into the dashboard, and noticed a lot of views. I clicked on it, and hit the 'Day' tab. And this is what I saw:
See that tiny dark green speck? It looks kind of like someone went a little heavy with a line there. It's Latvia! Somehow, out of roughly 70 pageviews for the day, Latvia was #1 source of pageviews, with 56. The second-most number of pageviews was 16, from the United States. That's quite a gap. You'll notice a big audience from Eastern Europe that day: I had visitors from Russia, Ukraine and Poland (All time, Russia provides the second most number of visitors to this blog by a long shot. I add that the #1 search term that brings people to this blog seems to be 'European hockey jersey(s)', which goes back to this post, which is my most popular in terms of pageviews.).
For my fellow bloggers, where does the bulk of your audience come from?